Public Relations
1. Proposal
- Round one meeting to understand your goals
- Tailored proposal designed to speak to your goals
2. Strategy
- Round two meeting to design custom strategy
- Develop targeted media list
- Create content that communicates your key messages
3. Execution
- We position your content with the right audience
- Pitch for interview or speaking opportunities
- Report on success with recommendations
- Strategy
- Press releases
- Influencers
- Thought leadership
- Media relations
- Social listening
- Coverage reporting
Our Specialties
Appcentric is renowned for positioning brands to create maximum impact and engagement using clearly communicated key messages. Our opinion editorial content ensures that C-Suite executives are positioned in their sector as thought leaders, building trust with their audience as an authority on any given topic.
Sectors we’ve worked in
Software as a Service
Consumer Products
Education
Property
Investment Capital
Featured case study
Comprehensive coverage in all major metros resulted in 39 clippings across print, online news, radio, and television interviews.
Acumen Software’s disruptive platform puts citizens in the driving seat
The MySmartCity platform allows users and citizens to engage directly with service providers from various sectors, including municipalities, using an interactive and cutting-edge tech platform. The digital site aims to improve communication and alleviate bottlenecks between citizens and service providers to enhance the quality standards and conditions of the infrastructure and services within a city, such as the quality of roads.
Appcentric provided communications and media relations support to Acumen Software ahead of its MySmartCity citizen platform launch.
The campaign was strategically executed in a phased geographical approach, starting with the city of Johannesburg. As new functionality became available, launches in other major metros were followed over two years, demonstrating our commitment to a comprehensive and well-planned rollout.
