Tech startup CliqTech partners with Fedgroup to launch SmartCover for Wills

The brief

Leading up to the announement of the CliqTech and Fedgroup partnership for their launch of a new insurance product SmartCover, Appcentric provided public relations and marketing support.

SmartWill is an intuitive online wills platform that enables anyone to create, securely store and keep up to date an online Will that ensures inheritances remain in tact. 

The campaign focused on traditional PR activities including distribution of a press release announcing the partnership, media interviews across broadcast, print and online channels and the writing and placement of an opinion editorial. 

The results




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Featured opinion editorial

‘South Africa could lead the way in the African fintech revolution.’

Business day oped