The brief
Appcentric was engaged to provide public relations and online communications support to Byu-ti ahead of their go-to-market launch of the Byu-ti high-end makeup range.
The goal for the communication activities was to raise the company and brand awareness to a select audience of consumers and media stakeholders primarily located in South Africa with Lesotho as a secondary target.
The results
Publications
+views
Shares
Covered by
