The brief

Appcentric was engaged to provide public relations and online communications support to Byu-ti ahead of their go-to-market launch of the Byu-ti high-end makeup range.

The goal for the communication activities was to raise the company and brand awareness to a select audience of consumers and media stakeholders primarily located in South Africa with Lesotho as a secondary target.

The results

Publications

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Covered by

The Star
startup mag
IOL
Gossip Buzzer
The Citizen
lesedi fm
Pro Beauty
Quick read magazine
Social TV
icekream
byMaletsatsi
calabash community podcast
eminetra
Gauteng lifestyle magazine
Opera news
Metro news
MyPR
OFM
Omny FM