The brief

LipaPayments is an open-source software solution for banks and fintechs allowing small merchants to accept digital payments using NFC and Bluetooth technology. Some of the unique benefits of the system is accepting offline payments which translates to transactions being easily made in rural areas.

Appcentric was engaged to provide public relations support to LipaPayments ahead of their go-to-market launch.

The goal of the PR activities was to build brand awareness and a credible reputation and corporate profile to a select audience of potential corporate customers and media stakeholders, primarily located in South Africa and Nigeria.

The results – South Africa

Publications

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Covered by

Business Live
Tech financials
IT web
digital street
ventureburn
bizcommunity
sme tech guru
Disrupt Africa
Cape town guy
afrikan heroes
CEO business africa
cosmopolitan the daily
developing telecoms
Findev
fintech finance
Fintech global
flipboard
head topics
techawk
IT News Africa
Knowledia
news south africa
newsbreak
Paypii
techtrends africa
telecompaper
the capital quest
the paypers
wee tracker
inclusion times

The results – Nigeria

Publications

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Covered by

igbere tv
latest news
new york tech media
pymnts.com
techeconomy.ng
techmoran