The brief

Greg Nott is the Managing Director of Norton Rose Fullbright Africa. He attended the COP27 event in 2022 and appointed Appcentric to craft opinion editorials about his thoughts on the event as it unfolded.

We created five opinion editorials over five days and placed them with tier one online news publications. He reported that the coverage generated over R2m in AVE for Norton Rose Fullbright and raised his persoanl profile whereby he was being contacted for radio and TV interviews.

The results

Featured opinion editorials

‘Africa deserves climate justice, not hand-outs and here’s why’.

‘Over 600 million Africans have no electricity. Are renewables the answer’?

‘Can renewables provide Africa with the power it needs to industrialise and develop?.’

‘COP27 ‘loss and damage’ negotiations a prickly pear and a last chance saloon.’